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- one minute blog: how to win podcasting in 2025
one minute blog: how to win podcasting in 2025
check this out and lmk what you think

This is the One Minute Blog (OMB). An email of good stuff for you to think about over the weekend, that takes about a minute to read.
Today’s word count: 477
It took me 1 min 31s to read this.
So… everyone has a podcast now?
Martha Stewart. Barack Obama. Shaq. Snoop Dogg == podcasters.
The CIA has a podcast. Bill Gates has a podcast.
Your barista, my ex girlfriend, and the homeless guy across the street have podcasts.
EVERYONE HAS A PODCAST.
But is the market too saturated?
How do you win at podcasting in 2025?
If Obama came to me and said: “Shaan, big fan. You’ve done 100M+ downloads. You’ve published 700 episodes. Give me some advice”
Here’s my podcasting advice:
Barack, listen - I’ve got good news and bad news for ya champ.
The bad news, first: podcasts have a shelf space problem.
Celebrities don’t get this. They’re used to instagram. On IG, one user will follow thousands of people. It’s infinite shelf space for fandom.
But podcasts are so time intensive that the average podcast listener only typically keeps 1-3 shows in rotation.
That means you need to crack someone’s top 3. Imagine if Instagram only let you follow 3 accounts. You have to be INCREDIBLE, to be in their top 3.
It would be super hard to build a loyal following, right? Welcome to podcasting.
Now the good news, there’s roughly 3 ways to win in podcasting in 2025...
#1 – Incredible Banter
If you and your cohost have incredible chemistry, being a fly on the wall while you hangout is fun. You can still win. No matter the competition.
You then chop up your best ‘banter moments’ - and use that as TikTok/IG clips that can independently go viral.
Examples: Comedy podcasts (eg. Basement Yard, Shane Gillis, Bad Friends, Friday Beers, etc).
If you’re not a comedian, that’s OK. You just need to have better banter than the average in your category.
In the land of the blind, the one eyed man is king.
#2 – Incredible Expertise (or Access to Expertise)
Guests are huge for podcasts. Getting the right guests (low supply, high demand) at the right time (trending) is one way to win.
Either the hosts themselves need to be such experts that we want to listen, or they pull top level guests.
Examples here: Lex Fridman, Tim Ferriss, Chris Williamson, Stripe’s new podcast, Dwarkesh, etc.
Bonus – combine #1 and #2 (banter + expert access) and you get a Lollapalooza effect. This is why ‘All-In’ got so big, so fast.
#3 - You Play A Different Game
This is what TBPN did brilliantly. They treat podcasting simply as a way to farm short form clips.
It doesn’t matter if you watch their 3 hour show, as long as you saw 30 clips from them in your X feed that week.
There’s a young kid on Instagram doing this too. He turns his podcast interviews into 1 minute IG clips that get millions of hits.
If you don’t have a plan to have one of those 3 - you’re drawing dead in podcasting in 2025.
-Uncle Shaan
Let me tell you a little story.
A few years ago, I got deep into crypto. (Like waaay too deep).
So I said, “Screw it. I’m starting a newsletter.”
I saw my buddies build The Hustle and Morning Brew and sell for millions… so i thought, “how hard could it be”?
I launched Milk Road - a daily crypto newsletter. And it blew up.
Partly because the content was good
Partly because grown adults were obsessing over monkey JPEGs
Mostly because we sent it with beehiiv
Fast forward 14 months… Milk Road gets acquired. 7-figures.
And who do I thank? Not my Mom (sorry Mom).
I thank beehiiv. It’s the only platform I’d recommend if you want to grow, run, and monetize a newsletter - without duct-taping a bunch of apps together.
So if you’ve got something to say…
Go to beehiiv.com/mfm and use code MFM30 for 30% off your first 3 months.
Want more OMB (one minute blogs)? - hit reply and let me know! (I read every email)
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