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- one minute blog: big Mario marketing
one minute blog: big Mario marketing
check this out and lmk what you think

This is the One Minute Blog (OMB). An email of good stuff for you to think about over the weekend, that takes a minute to read.
Today’s word count: 175
It took me 57s to read this.
Rule #1 of marketing: “nobody cares about your product, they care about themselves.”
Your customer = little Mario, not powerful, needs help
Your product = an item Mario can use
The result = big Mario, shooting fireballs and kicking everyone's ass
What most people do: talk endlessly about yourself / your product.
What to do instead: tell customers how awesome they will be after using your product.
I don't care what you're doing. If you're selling breakfast bars, don't tell me about the granola. Tell me how this bar can save me 20 minutes of time in the mornings by giving me a grab and go breakfast AND I'll lose weight in the process.
🚨 I REPEAT 🚨
Nobody cares about your product. In fact, your product is an obstacle. It has a cost, it takes time to learn, it is a necessary evil on the way to them getting what they really want.
But everybody cares about their own quality of life improving.
The day you understand this framework, is the day you start learning marketing.
-Uncle Shaan
That’s all folks. Back again next week. Every Friday, with the One Minute Blog.
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