💎  5 Tweet Tuesday 💎 

My favorite 5 tweets of the week. Let’s dive in:

#1 💎 

This works for companies too…

Instead of trying to be a genius and do something new to grow your company, first ask “what are we doing that’s stupid as hell, that we should just stop doing?”

#2 💎 

I love names that hijack prestige.

My buddy Sam did this with his company Hampton. He was making a high status club for CEOs, so he hijacked a name that already had high-status built in (the Hamptons). 

The food industry is a master of this: 

• Belgian waffles

• Himalayan pink sea salt

• Chilean sea bass was originally called “patagonian toothfish” but it didn’t sell, so they rebranded it 

This newsletter is not just a newsletter, it’s a Japanese precision email.

#3 💎 

Words are like magic spells. “Your word is your wand” 

My trainer always tells me “the first sign that someone is changing, is when their words start changing.”

#4 💎 

Great visual.

Do you keep needing more of the same thing…or do you keep discovering new things that bring joy?

#5 💎 

😂 

#6 💎 

Let me tell you a little story.

A few years ago, I got deep into crypto. (Like waaay too deep).

So I said, “Screw it. I’m starting a newsletter.”

I saw my buddies build The Hustle and Morning Brew and sell for millions… so i thought, “how hard could it be”?

I launched Milk Road - a daily crypto newsletter. And it blew up.

• Partly because the content was good

• Partly because grown adults were obsessing over monkey JPEGs

• Mostly because we sent it with beehiiv

Fast forward 14 months… Milk Road gets acquired. 7-figures.

And who do I thank? Not my Mom (sorry Mom).

I thank beehiiv. It’s the only platform I’d recommend if you want to grow, run, and monetize a newsletter - without duct-taping a bunch of apps together.

So if you’ve got something to say…

Go to beehiiv.com/mfm and use code MFM30 for 30% off your first 3 months.

What’d you think of today’s edition? Hit ‘reply’ to this email and lemme hear it!