💎  5 Tweet Tuesday 💎 

My favorite 5 tweets of the week. Let’s dive in:

#1 💎 

*starts to say something*

*re-reads the tweet*

(ok let’s move on to the next one)

#2 💎 

1. I don’t run

2. I don’t care about people who run

3. And yet… I’m fascinated by this guy (Truett Hanes) who runs marathons in jeans. 

I love it not because of the running, but because of the marketing. This is a perfect example of what Seth Godin called a ‘Purple Cow’. 

If you see a cow on the side of the road, it’s forgettable.

But what if you saw a purple cow. WHAT?! You pull over, take pictures, and tell all your friends.

99% of companies are just cows in their marketing. Forgettable. This guy pulled a perfect purple cow. Running a marathon in under 3 hours wearing jeans.

Even though he’s not hte fastest runner - he gets more media coverage, sponsorships and attention than everyone else in the race (combined)

Find your purple cow.

#3 💎 

I’ve noticed this as well. But I don’t think its because paper/pen are better than Notion. 

My theory is that talented people have wised up and know the answer isn’t in the tools, gadgets and gear –  so they don’t fuss with them too much. Just keep it simple.

#4 💎 

8 hours of sleep, a daily walk outside, and reading this email every Tuesday. That’s all you need. 

#5 💎 

😂 

#6 💎 

Let me tell you a little story.

A few years ago, I got deep into crypto. (Like waaay too deep).

So I said, “Screw it. I’m starting a newsletter.”

I saw my buddies build The Hustle and Morning Brew and sell for millions… so i thought, “how hard could it be”?

I launched Milk Road - a daily crypto newsletter. And it blew up.

• Partly because the content was good

• Partly because grown adults were obsessing over monkey JPEGs

• Mostly because we sent it with beehiiv

Fast forward 14 months… Milk Road gets acquired. 7-figures.

And who do I thank? Not my Mom (sorry Mom).

I thank beehiiv. It’s the only platform I’d recommend if you want to grow, run, and monetize a newsletter - without duct-taping a bunch of apps together.

So if you’ve got something to say…

Go to beehiiv.com/mfm and use code MFM30 for 30% off your first 3 months.

What’d you think of today’s edition? Hit ‘reply’ to this email and lemme hear it!